Restaurant catering sales: your questions, answered

New Catering Connections provides outsourced B2B catering sales support for restaurants. We work alongside your team by reaching out to businesses, learning about their catering needs, and keeping the conversation going through thoughtful follow-up. Our role is to help you develop direct customer relationships and move opportunities toward orders, while your team focuses on taking care of the food and the guests.

Restaurants can grow first-party catering sales by building direct prospecting, follow-up, and an easy path to ordering alongside any marketplace channels they continue to use. You don’t have to change everything at once. We can help you start conversations with businesses in your area, get to know their catering needs, and follow up with a clear path to ordering directly from you.

A fractional catering sales manager provides part-time or shared sales capacity for restaurant catering rather than a full-time employee role. You get support focused on the work your restaurant needs—such as finding prospects, following up, and helping coordinate orders. We’ll talk through your goals and help you find a level of support that fits.

Outsourced catering sales works by assigning an agreed scope of outreach and follow-up activity to a dedicated external sales team. NCC identifies target businesses, begins catering conversations, follows up with prospects, and coordinates the handoff to the restaurant’s ordering process. The exact locations, activity level, and workflow are agreed before outreach begins.

Yes—that’s exactly what our fractional programs are designed for. For 1–2 locations, our solo and clustered-city options start at seven hours per month for $679/month, plus a $199 one-time setup fee. If you need more support, we have broader market and customized options, too. We’ll help you choose a starting point that makes sense for your restaurant.

Your restaurant stays at the center of the relationships we build. The prospect information we collect for your outreach belongs to you, with conversations and activity organized in the program’s CRM. We’ll walk you through how access, sharing, and handoff work as we set up your program, so you know how to make use of that information.

Good relationships usually take more than one conversation. That’s why we use a seven-touch follow-up process to stay connected with catering prospects through calls, email, voicemail, and text where appropriate. We’ll agree on the timing and channels that fit your program, then keep the conversation moving with relevant, helpful follow-up.

We’ll help you find the easiest way to get orders to your team. With compatible systems and your permission, NCC can enter orders directly. We can also send you a catering booking form or guide customers to order on your website. We’ll work through the details together before outreach begins.

We know your needs can change with the season. Some programs let you adjust your support from month to month, while others have a set duration or minimum commitment. We’ll walk you through the options, notice periods, and any limits on changes before you choose, so you can plan with confidence.

The goal is to build more business directly with your restaurant, with a clear picture of what you’re spending. You’ll still want to plan for your NCC program fee, ordering tools, payment processing, delivery, and any other provider fees or commissions that apply. We’ll explain what’s included in your NCC program so you can see how it fits into your overall catering budget.