From the first conversation to ongoing follow-up, here’s how NCC helps turn catering outreach into an organized sales process.
Every restaurant is different, so the exact program can change with your locations, goals, technology, and capacity. The stages below show the usual path and make it clear what NCC handles and where your restaurant stays involved.
We learn where you are in your catering journey, what you want to grow, which locations need support, and where your team could use help.
Listen, ask questions, and help identify the right starting point.
Share your goals, current catering setup, locations, and biggest challenges.
We walk through the Fractional Sales Program, recommend a level of support, and explain the scope, pricing, workflow, and next steps before you decide.
Present a program option and answer questions from beginning to end.
Review the details and confirm the support that fits your team and capacity.
After signup, we collect the restaurant information our team needs—such as location pages, catering menus, ordering links, FAQs, and brand details—and organize the working tools for your program.
Set up the agreed CRM, communication tools, templates, and workflow.
Provide current menus, location information, ordering details, and brand guidance.
We identify businesses around your restaurant using the geography, employee size, industries, and other target criteria agreed on for your program.
Research and organize relevant business catering prospects.
Share local knowledge, priority industries, service areas, and any accounts to include or avoid.
Your NCC team starts real conversations through the channels included in your program. We represent your restaurant, learn about each business, and look for genuine catering needs.
Make outreach, record activity, and keep conversations organized.
Keep menus, availability, ordering information, and operational limits up to date.
Qualified prospects move into a structured seven-touch follow-up process, typically spread across six to eight weeks. Calls, email, voicemail, and text may be used where appropriate for the program and prospect.
Follow up consistently and move interested prospects toward a first order.
Answer operational questions and let us know when availability or capabilities change.
We use the order path agreed on during setup. Depending on your technology and permissions, NCC may enter an order, send your team a catering booking form, or guide the customer to your website.
Coordinate the sales-to-order handoff and continue the customer conversation.
Confirm, prepare, fulfill, collect payment, and deliver or arrange delivery for the order.
After calling sessions, we share activity and conversation highlights. As the program continues, the qualified prospect list and conversation history help guide follow-up, priorities, and future relationship-building.
Share session summaries, maintain the sales history, and adjust outreach priorities with you.
Share order outcomes and customer feedback so the program can keep learning.
The prospect information collected for your program belongs to your restaurant, with activity organized in the program’s CRM.
We decide together how inquiries and orders should reach your team, based on your technology, permissions, and operating process.
NCC develops opportunities and helps with the handoff. Your restaurant remains responsible for menu accuracy, order confirmation, payment, food preparation, fulfillment, and delivery arrangements.
We’ll learn about your catering journey, explain the available programs, and help you understand what the process could look like for your restaurant.
