A 3rd Party Marketplace alternative for restaurants that want more direct catering sales.
Build your own catering customer relationships—with a human sales team working for your restaurant.
New Catering Connections helps restaurants find and develop business catering opportunities—through targeted outreach, real conversations, and consistent follow-up—so more customers order directly from you.
Looking to place a catering order? NCC supports restaurant sales teams; we are not a food-ordering marketplace.
More conversations.
Stronger direct relationships.
Not another marketplace.
A catering sales team on your side.
A marketplace helps customers find restaurants and order. NCC takes a different approach: people actively reaching out to businesses on your restaurant’s behalf.
That makes NCC an alternative to relying only on marketplace-generated demand—not a replacement for all ordering software, delivery services, or platform features. Marketplace discovery and ordering tools can play different roles in your catering business.
See the side-by-side comparisonOutreach. Follow-up. A path to direct orders.
Find business opportunities
Identify and contact prospective business customers who may need catering in the markets your restaurant serves.
Keep the conversation moving
Give prospects consistent attention instead of relying on your restaurant team to fit every follow-up into a busy shift.
Connect interest to ordering
Qualify needs and coordinate the agreed next step through your restaurant’s ordering process.
Services and activity depend on your chosen program. Review the program options and confirm your scope with NCC.
You don’t have to switch everything off.
A direct catering sales program can sit alongside marketplace orders. Start with a clear goal, a defined scope, and the capacity to serve the business you win.
First-party means the relationship and ordering channel are direct. It does not mean there are no sales, technology, payment-processing, or delivery costs.
Considering a full-time hire instead?Build the direct channel before making a big change.
Start with your restaurant
Review your locations, catering menu, service area, order capacity, and the types of business customers you want to reach.
Put people behind the outreach
Agree on sales activity and follow-up, then have NCC work on business relationships on your restaurant’s behalf.
Give customers a direct ordering path
Connect qualified conversations to your approved ordering process, with clear handoffs to your team.
Measure, then decide what to expand
Review qualified opportunities, booked orders, repeat business, and total channel costs before changing your mix of support.
Questions about choosing a 3rd Party Marketplace alternative
Is NCC a 3rd Party Marketplace alternative?
NCC is an alternative approach to growing restaurant catering sales: a human team that develops direct business relationships through outreach and follow-up. It is not another ordering marketplace or a one-for-one replacement for every marketplace product.
Is NCC an ezCater alternative?
For restaurants considering an ezCater alternative, NCC is not a marketplace or ordering platform. We provide outsourced B2B catering sales support—targeted outreach, follow-up, and relationship development—to help restaurants build more direct catering business alongside the channels they choose to use.
Do I have to stop using a 3rd Party Marketplace to work with NCC?
No. You can continue using a marketplace while building a direct catering sales channel. Review your agreements and respect customer permissions when planning outreach; do not assume marketplace customer information can be reused for marketing.
Will NCC replace my ordering software or delivery service?
No. NCC’s role is sales support. Together, we agree on how orders reach your team: your restaurant’s website, authorized entry into your ordering system, or a booking form. Your restaurant still needs an appropriate ordering, payment, fulfillment, and delivery setup.
Will this automatically lower my costs?
Not necessarily. Compare your actual NCC program quote with your current channel costs, including technology, payment processing, delivery, and staff time. A direct sales channel can give you a different way to build relationships, but savings and sales results are not guaranteed.
Can a single-location restaurant use NCC?
NCC works with single-location restaurants and larger restaurant groups. Programs start at seven hours per month, with broader support options available. The right scope depends on your market, goals, and capacity; confirm current pricing and terms in your proposal.
Ready to build more direct catering relationships?
Tell us where you operate, how catering orders come in today, and what you want to improve. We’ll discuss whether NCC’s sales support fits your restaurant.
BOOK A PLANNING CALLOr send a message using the form.
Tell us about your catering goals
Build the mix that works for your restaurant
NCC provides sales support—not an ordering marketplace. Combine the sales team, ordering tools, and delivery services that fit your restaurant’s goals.
Explore NCC programs and pricingFind the right way to grow your catering sales
The Platform Tax
A recap of NCC’s Catering Independence Day panel on marketplace dependence, first-party catering relationships, ordering technology, and delivery.
Explore the guide3rd Party Marketplace Alternative
Looking for a 3rd Party Marketplace alternative? Build direct restaurant catering sales with NCC’s human-powered outreach and follow-up—not another ordering marketplace.
Explore the guideNCC vs. Marketplaces
Compare a human outbound catering sales team with marketplace discovery and online ordering. Understand the different roles, costs, and customer workflows.
Explore the guideOutsourcing vs. Hiring
Compare fractional catering sales support with hiring a full-time sales manager: responsibilities, flexibility, management, and the costs to evaluate.
Explore the guideCatering Sales FAQ
Answers about outsourced catering sales, fractional support, seven-hour entry programs, follow-up, customer data, order booking, and program terms.
Explore the guide